Hasselblad Announces Phocus 3.3 Updates

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Now faster than ever thanks to extend GPU acceleration

Hasselblad is pleased to announce Phocus 3.3, the latest update for its rich image processing software, Phocus.

Phocus already delivers a high-end quality RAW file processing, and thanks to extended GPU acceleration based on Metal/OpenCL on Mac/PC, Phocus 3.3 is now faster than ever, allowing users to export images quickly and easily, while offering a quicker viewing experience when zoomed to 100% and above.

In addition to the improved performance of Phocus 3.3, that seamlessly works with all Hasselblad cameras, the update also includes integrated control of broncolor wi-fi enabled flash equipment.

Improved performance
While the improved performance will be noticeable for all images, the Phocus 3.3 software really comes into its own when processing images captured using higher ISO settings, helping to reduce the export time dramatically thanks to GPU acceleration for noise reduction. Overall on a typical laptop configuration you can expect to see a 2-4x improvement of export speeds and much better responsiveness when zooming the viewer to 100% and above.

Integrated control of broncolor flash equipment
Photographers using wi-fi enabled broncolor flash equipment now have the ability to control their flash settings via Phocus 3.3 with only the touch of the left or right cursor key. Whether it be adjusting the intensity of lamps (or a group of lamps), triggering flash for test purposes or controlling the modelling lights, it couldn’t be easier for users to adjust their flash settings based on their needs.

To get started using Phocus 3.3, tutorials and more, please visit: www.hasselblad.com/software/phocus

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